Drone view of Towne Days

Community Investment

Expand your brand and engage with Herriman

Community Investment Opportunities

Why sponsor City events?

Each year, our communityʼs events are made possible by generous funds from local businesses and residents like you. We have a rich tradition of fun, family-centered events, and theyʼre only getting bigger and better with your help.

Learn more below how your business can increase visibility, engage with and build the community, and expand brand recognition through City event sponsorship!

2024 Fort Herriman PRCA Rodeo

2024 Towne Days & Other Events

Contact Mindy Kleman with Herriman City Events for additional details and to secure your sponsorship opportunities.

Mindy Kleman • mkleman@herriman.org • 801-285-9712 

Fort Herriman PRCA Rodeo

May 30 - June 1, 2024 • Butterfield Park

Three nights of sold-out crowds enjoy professional rodeo competition.

8,000+ total guests

US flag at Rodeo

crowd at howl cash cow kids rider at rodeo

Fort Herriman Towne Days

June 15-22, 2023 • Crane & Butterfield Parks

Our largest event of the year features a week's worth of activities and entertainment to celebrate the Herriman community.

60,000+ total patrons

Towne Days rides

Towne Days Parade Towne Days Concert stage at towne days

Herriman Howl

October 8, 2024 • Crane Park & Plaza 

The community's fall Halloween event ushers in the fall season with a variety of activities and entertainment for the young and old.

6,000+ patrons

girl with pumpkins at howl

reading scary stories at howl frozen at howl crowd at howl

Night of Lights

December 2, 2024 • Crane Park & Plaza

A Christmas kickoff event featuring Santa, the lighting of Crane Park & Plaza, and holiday-themed activities and musical entertainment.

2,500+ patrons

Night of Lights 2021

Santa Grinch City Hall

Other Community Events & Sponsorship Opportunities

There's no shortage of fun in Herriman all year long with a variety of smaller community events to help everyone get out and enjoy our beautiful parks and recreation destinations.

Yeti at Park

Yeti Hunt girl riding bike Yeti Run

Let us partner to benefit the Herriman community!

Contact Mindy Kleman with Herriman City Events for additional details and to secure your sponsorship opportunities.

Mindy Kleman

Mindy Kleman



Herriman Event Audience

• Fort Herriman Towne Days - Six days of activities with more than 55,000 patrons

• Fort Herriman PRCA Rodeo - 8,000 total guests

• Basket Dash - More than 300 participants for the fun run

• Yeti Run - More than 300 participants combined for the 5K and Kids Run

• Herriman Howl - More than 6,000 patrons

• Night of Lights - More than 2,500 patrons

Herriman Community Audience

• In-City Digital Billboards - 70,000+ average daily traffic

• Bangerter Highway Digital Billboard - 32,500 avg daily traffic with an estimated 16,396 daily impressions

• City Social Media Following - 31,000+ followers (Facebook, Instagram, & Twitter)

• Total Population - 60,000+

• Median Age - 25.5 (5.7 years younger than the state median age)

• Median Household Income - $101,460 ($25,680 higher than the state median income)

• Average Household Size - 4.25 (0.67 larger than the state average)

• Rodeo Ticket Sales By City: Herriman - 60%, South & West Jordan - 22%, Riverton - 10%, Other Utah Cities - 8%

Herriman View

Marketing Examples

Let us help get your company's logo and message out to the Herriman community to drive business and sales back to you.

Marketing example rodeo yeti run example shirt marketing examples

marketing example 4 marketing 5 marketing 6

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