#HerrimanYeti Hunt 2017
In December 2017, Herriman City held a yeti themed scavenger hunt for their residents. Over a two-week span, clues were posted on Facebook and Instagram leading to the Yeti’s location within the city. The first participant to find Yeti, take a picture with him and post it onto social media would win that day’s prize pack. Those who weren’t first to find the yeti were able to take a picture of his footprint he had left behind and post it on social media for an entry into a grand prize drawing. After the two weeks, and thousands of entries, the grand prizewinner was drawn, along with a variety of other prize pack winners.
As a way to encourage participation in the #HerrimanYeti Hunt, a yeti sighting news report and “A Day In The Life of Yeti” promotional videos were created. The videos, found below, debuted on the Herriman City Facebook page and were an instant favorite in the community!
Yeti has now become a larger part of the community and the overall branding for Herriman City. He can now be found participating at City events, local business grand openings and social media spotlights, and even a trip with a Herriman resident, and local reporter, to the 2018 PyeongChang Winter Olympics.